Clever-ish is a digital destination that serves as a resource and community dedicated to helping emerging adults (Millennials and Gen Z) navigate their adulthood and resulting quarter-life crises. Founded by Jiji Ugboma in 2017, we provide value to our audience by covering and discussing topics spanning self-discovery, mental health, anxiety, burnout, mindfulness, career uncertainties, creativity, relationships and friendships, self-development, and more. |Founded: 2017 |Location: New York, NY|




Founder and Creative Director

Hi, I’m Jiji, and I’m the founder and creative director of Clever-ish Magazine! I started Clever-ish Magazine because of my love for creativity and self-expression, and it’s been a long time coming! I was born in Nigeria and lived there for most of my life. Many years ago, I packed my bags and moved to the United States. During my time in the US, I went to business school and got my MBA, I also worked in research, non-profit, and online marketing all while nursing my desire to be a full-time writer. Some years ago, I moved to Madrid where I started to pursue my dream as a writer and creative. Three years later, I packed up yet again and moved to New York! My cross-continental experiences have definitely played a huge role in the person I am today. I’ve developed a subtle third-culture identity and growth in self-awareness that has fed into my desire to be creative.

Clever-ish Magazine is the seamless merging of my skill-set and my pain point. I am a writer and entrepreneur and I’m also a millennial perpetually going through a quarter-life crisis. I hope Clever-ish is as much a source of inspiration as it is to me and that our content light a fire in you as you go after your dreams!

Find me on Instagram @Jiji129 and LinkedIn. Awards


Managing Editor

Aoife is a teacher and writer living in Madrid, Spain. She studied English Literature and Psychology, followed by Freelance and Feature writing, and is now studying a Masters in Education. She loves celebrating the arts and also has a big interest in traveling and maintaining a balanced lifestyle. Aoife created One Broke Gal, and the Tapped Out Newsletter which focused on money struggles in your twenties, anxieties, burn-out, and the simple pleasures in life. She continues to write about the same topics as well as lifestyle, quarter-life crisis, pop culture, and of course, food. If she isn’t writing or teaching, she’s cooking, reading, or sitting on a Terraza.

Find her on Instagram, @aoifbeef

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Advertising & Partnerships

Clever-ish magazine is home to an ever-growing Millennial and Gen Z audience. Partners reach our audience through native advertising, sponsored posts, event sponsorships, and digital campaigns spanning several social channels. Our top partner industries are higher institutions, wellness and mental health, digital-native brands, SAAS, publishing houses, lifestyle brands, co-working and community spaces, and other new-age brands.


Media Kit Available on Request*


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